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PROTECT - EXPLORE - EDUCATE 

Who We Are & What We Do

Founded in 2018 by Lucia Baranova, AMOARA is a marine conservation organization dedicated to protecting Mexico’s oceans through shark conservation, scientific research, and environmental education. Our approach is rooted in a deep respect for nature, marine life, and the local communities who depend on them. We believe that by combining data-driven insights with open communication and community cooperation, we can spark the mutual understanding necessary for long-term, global change.

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How We Create Change?

Long-term impact requires more than just passion; it requires a bridge between science and society. Our strategy relies on:

Community Cooperation: Partnering with local fishing communities to create sustainable solutions.

Transparent Communication: Building trust through open dialogue and shared goals.

Scientific Research: Using data-driven insights to guide our conservation efforts.

Powered by purpose, funded by you. Our research and conservation activities are made possible through our ocean expeditions and private donations. Join an expedition or donate today to fuel our mission.

NEXT EXPEDITIONS

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Our marine conservation activities are funded by eco-expeditions with amazing animal encounters and unique underwater experiences. In Blue Religion, we want to help you encounter the best ocean events happening out there. Shark diving, swimming with humpback whales, the world's largest mobula ray aggregation, snorkeling with orcas, or the best SCUBA diving - you name it. On each trip, our guides share their knowledge about the animals you encounter, about the ways of coexisting with marine life, and how important it is to help it to survive.  Our mission is to protect, educate and explore the underwater world.

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CONSERVATION PROGRAM

It’s time to give back to the nature. Our conservation activities focus on three main topics: shark conservation, children’s education and pollution crisis.  

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Our shark conservation campaign AMOARA is based on research on shark nurseries and cooperation with local shark fishermen in Mexico. 

We believe that the new generation presents hope for our oceans and education is the key to a long-lasting change

Organizing clean-ups is a great way to spread awareness about the pollution crisis our planet is facing. 

E-SHOP

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Support our activites by purchasing our products. Blue Religion store was created to help generate profit for our conservation program. 

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OUR STORY

The story of Blue Religion began with the story of its founder. Lucia was drawn to nature ever since she was a child and as she started working as a dive professional and spent almost every day in the water in different places on our planet, she started noticing the issues that our oceans face. At that time, Lucia decided to dedicate her life to marine conservation. She started working for different organizations in the field and created her own perspective on the ocean conservancy world. At that time, Blue Religion was born as an organization driven by positivity, a platform where like-minded people can meet, connect and work on the same mission - saving our oceans.

WHY BLUE RELIGION ?

Because we believe it’s time to give back to the ocean. Because we belive that sustainable tourism is the way how to keep exploring the treasures this amazing planet has to offer, without being it a one way road.

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Respect

All our activities are based on respect for the environment and all life in it.

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Responsibility

We always take full responsibility for the results of our activities and campaigns.

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Transparency

We are transparent about our activities financed by our expeditions and donations.

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Honesty

We are committed to informing you regularly and honestly about the results of our activities.

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Integrity

Because we believe it’s time to give back.

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Safety

We take maximum measures to ensure the safety of our volunteers and clients.

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